The New Frontier of Search: How Brands Can Win in the Age of LLMs
Search is changing faster than at any point in the last decade. As tools like ChatGPT, Google Gemini, and Perplexity become core to how people find information, brands are no longer competing only for Google rankings—they’re competing for AI visibility.
This new landscape is called LLM search—and it’s reshaping digital marketing in profound ways.